FeedBackNL
Smart Feedback for Dutch Webshops
Collect actionable visitor insights in seconds. Our lightweight widget integrates seamlessly into your webshop — no coding required — and delivers real-time feedback that helps you boost conversions and reduce cart abandonment.
Why FeedBackNL
Everything You Need to Understand Your Visitors
Most webshop owners guess why visitors leave. FeedBackNL replaces guesswork with data. Our widget pops up at the right moment, asks the right questions, and sends structured feedback straight to your dashboard.
One-Line Integration
Paste a single JavaScript snippet into your theme, or install our plugin for Shopify, WooCommerce, or Magento. You'll be live in under three minutes — no developer needed.
Context-Aware Surveys
The widget detects where your visitor is — product page, cart, checkout — and serves a relevant micro-survey. A shopper leaving the checkout gets different questions than someone browsing a category.
Real-Time Dashboard
See feedback as it comes in. Filter by page, session duration, device, or geography. Export to CSV or push responses to Slack, Google Sheets, or your CRM via webhooks.
Nederlandse Ondersteuning
Our support team is based in Utrecht. We respond in Dutch or English, typically within two hours during business days. No ticket black holes, no outsourced call centers.
GDPR-Ready by Design
All data is stored on EU servers. Visitors see a clear consent prompt before the widget activates. We never collect names, emails, or IP addresses unless you explicitly configure it.
Smart Frequency Capping
Set rules so the same visitor never sees more than one survey per session. Configure cooldown periods, exit-intent triggers, or time-on-page thresholds to avoid survey fatigue.
Trusted by Growing Webshops
Numbers That Speak
Since launching in 2022, FeedBackNL has helped over 1,200 Dutch and Belgian online stores turn visitor frustration into actionable improvement.
1,240+
Active webshops using FeedBackNL across the Netherlands and Belgium, from micro-stores to enterprises like Bol.com affiliates.
4.8M
Feedback responses collected in 2024 alone, with an average response rate of 12.3% — nearly double the industry benchmark.
23%
Average reduction in cart abandonment within the first 60 days after implementing FeedBackNL's checkout feedback flow.
< 2 min
Average setup time. Our implementation team is on standby if you need help, but most merchants are live before their morning coffee gets cold.
Deep Dive
The Exit-Intent Feedback Flow
Our most powerful feature: when a visitor's cursor moves toward the browser close button or back navigation, FeedBackNL triggers a lightweight overlay with a single, focused question.
"Was there something missing on this page?" or "What stopped you from completing your order?" — you choose the prompt. The response is captured, tagged with the page URL and session metadata, and delivered to your dashboard instantly. No page reload, no popup fatigue, no blocking the user's journey.
Bakkerij De Goudse Molen, a specialty bread webshop in Dordrecht, recovered 340 orders in Q1 2024 simply by reading exit-intent responses and fixing a confusing shipping-cost display on their checkout page.
Customer Story
What Our Merchants Say
Sanne Jansen, Founder of Bloemenparadijs.nl
"We were losing 40% of visitors at the delivery-slot selection step. FeedBackNL told us exactly why: our calendar widget wasn't loading on mobile Safari. We fixed it in a day and saw online orders jump 18% the following week. The widget paid for itself in 48 hours."
Mark de Vries, E-commerce Manager at SportFit24
"We tried three other feedback tools before FeedBackNL. The difference? Speed and support. The widget loads in under 200ms, it doesn't slow down our site, and when we had a question about webhook mapping, a real person in Utrecht answered within an hour."
Frequently Asked Questions
Questions We Hear Often
Does FeedBackNL work on mobile?
Yes. The widget is fully responsive and optimized for touch. On mobile, exit-intent is replaced by scroll-back detection — when a user scrolls back up after reaching the bottom of a page, the survey appears. 62% of our collected feedback comes from mobile sessions.
Can I customize the questions and design?
Completely. Choose from 40+ pre-built question templates or write your own. Match the widget's colors, fonts, and position to your brand. You can even upload a custom logo that appears in the survey header.
What platforms do you support?
Out-of-the-box plugins exist for Shopify, WooCommerce, Magento 2, PrestaShop, and Lightspeed. For any other platform, our JavaScript snippet works anywhere — just paste it before the closing </body> tag.
Is there a free plan?
We offer a 14-day free trial with full access to all features — no credit card required. After that, plans start at €29/month for up to 5,000 survey responses. No hidden fees, no per-question charges.
Get Started Today
Stop Guessing. Start Listening.
Join 1,240 webshops that replaced assumptions with real visitor feedback. Set up takes three minutes. Your first insights arrive within the hour.